When you're starting your own small business, you have a lot to think about. There are so many things you need to evaluate from your suppliers to you customers, how you're going to get your business known, how you can be better than the competition.
However, there is one thing, one crucial thing, that you need to do when you're opening your doors - having your own website.
We live in a technology world, where having a smartphone or tablet are essential to make us connected to the world. Just look around you. Wherever you go, you see people either making a call, looking at their Facebook or Twitter accounts, chatting with their friends, making purchases through their mobile devices. This is not something that will likely happen; it's already happening. And if you want your small business to be a success, you need to make an effort and have a website. Here are 4 reasons why having a website is crucial to your small business success:
#1: Drive More Customers:
Either when someone wants to buy your product or to simply contact you, they will turn over to your website. It's just not possible to have an offline business that is open 24 hours a day, 7 days a week. But you can have your website running all the time. And every second is great to make a sale or to get a contact from a prospect.
#2: Get Your Small Business Known:
Even when someone wants to buy a product or service offline, it's not that unusual that they ask their Facebook friends or check the products reviews online before they buy it. When you have a website, you're making sure that despite people may want to buy your product or service offline, they can do it online as well. And you'll be there ready to answer all their questions and deliver everything they need to complete the sale. You will have a presence not only offline as well as online. And this can help you attract more customers.
#3: Marketing Strategies Are Affordable:
When you compare the costs of driving a marketing campaign for your website online with offline, you'll see that the online campaigns are more affordable. And you'll also get one extra advantage: you'll be targeting the audience that is looking for your product and not a whole bunch of people who may not even be interested in it in the first place.
#4: Measuring Results:
When you have a small business, it's important that you always keep measuring the results you're getting. This is the only way you have to see what's working, what's not, and why. By evaluating these, you'll be able to make better decisions that, ultimately, will drive your business to success.
When you have a website, everything is measured, and it's very simple to do it. You can quickly see the visitors you have by month, week, and daily, what is driving people's attention (this is particularly important when you're selling multiple products and services), the percentage of people who buys from you, repeated customers, free prospects, the people who contact you, the feedback you get from your clients and prospects, among so many others. Even when you drive a marketing campaign, you'll know how much visitors it got you, how many converted into customers and prospects, among others. This will help you see if the campaign was successful or not and whether you should run it again or not.
As you can see, having a website opens the doors to your small business success. It's not impossible to succeed without a website, but it's so hard that it isn't even worth it. So, what are you waiting for? Start your business website now!