YouTube processes 3 billion searches a month. Unfortunately, many businesses will never show in a search done on that second-largest search engine because they haven't made video content a part of their digital marketing. (I'd note here that YouTube videos also display in Google search results.)
Video content should be a pillar of your digital marketing strategy because it is only second to face-to-face interaction as a tool to humanize your brand. When people are searching YouTube, they are actively trying to learn more about products and services. It is extremely easy to share YouTube videos via social networks, or embed on websites or blogs.
Part of what you do for your business marketing online is trying to increase your digital footprint. You want people to find you. You need to be discovered before people can fall in love with you or your brand.
Here are 11 quick reasons why you need to consider adding video to your online marketing strategy:
Again, YouTube is the #2 search engine in the world. Why aren’t you there?
Not everybody reads blogs, on YouTube you’re tapping into a possible new audience
YouTube videos are shown on Google results
Video is the best next thing to actual face-to-face interaction and it’s much better to humanize your business than written content
People search YouTube to learn about products and services more than any other social network
Video is easier to communicate and educate your prospects and existing clients around your products
Video is easier to consume than written content
Many of your competitors have no presence on YouTube, but they do on Facebook and Twitter
The opportunities to produce great video quality are reachable to any size budget (even your smartphone can be enough)
Videos, specially YouTube, are widely viewed on all kinds of screens (PC, mobile, tablet)
YouTube videos are super easy to distribute to other social networks and to embed on websites and blogs